Linked Production: Ideas ..
Group: Navneet and Anita.
Production: Music Video.
Song Choice: Katy Perry - Roar.
Our music video is based upon modern representations of males and females by using a couple (Anita and Desman). We're going to subvert typical stereotypes by representing the female as a strong and powerful character, she'll be showed playing a manly sport such as football or boxing, we want to portray her as an independent woman. Whereas with Desman, we'll start by representing him as a typical man then subvert the stereotypes by making Desman look like the desperate and needy character which is heart broken due to his break up with Anita. We want to portray and highlight the stereotypes of gender that's been created in the media by subverting them therefore creating a very interesting music video which will attract a female audience aged 16 - 28. Using Blumer and Kats theory of Uses and Gratification, our music video will attract women through diversion, the video will provide a sense of escapism, where females can escape their own worries and feel good about themselves. Personal relationship though the idea that women can relate to the characters on a personal level, maybe they've been through a similar situation and personal identity, where females aspire to be like Anita, independent and strong.
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